Web Panel Research
At MaCorr, we offer our clients ready-made, in-house online consumer and business panels to bring you cost savings and a faster process that gets better results. Our lists of online panel participants are continuously refreshed so you'll always have new insights to work with.
What's more, MaCorr panels feature fewer professional respondents, so you can take comfort knowing that the people responding to your surveys are people who need to be heard versus folks who just need the money.
Online Panels
Once you see an online consumer panel in action, you'll quickly realize why more and more clients turn to MaCorr.
Benefits of an online consumer advisory panel include recruitment savings costs, higher response rates, and a pre-screened pool to draw from that eliminates the need to collect basic demographic information each time.
Online consumer panels are also famous for boasting a higher accuracy rate versus live interviews or phone calls. That's mainly because respondents feel a sense of anonymity when it's just them and a computer screen. And that leads to better market research.
MaCorr Panel Classifications
We slot our panel participants into a number of categories including gender, year of birth, marital status, education level, household income, household size, number of children under 18, spoken languages, city, country, postal code, ZIP code, and more.
And we have a number of specialty panels ready to provide you insight, including:
Private Panel Recruitment and Management
If you'd like to assemble your very own proprietary pool of research participants, MaCorr's Private Panel Recruitment Management service is perfect for you.
You can choose to recruit members for your Private Panel independently. Or you can recruit them from our pool of research participants.
Whichever route you decide to take, we'll provide you with panellist support and management. With a private panel, you'll have the flexibility to customize recruitment, profiling, and incentives.
Our Private Panel support includes:
What's more, MaCorr panels feature fewer professional respondents, so you can take comfort knowing that the people responding to your surveys are people who need to be heard versus folks who just need the money.
Online Panels
Once you see an online consumer panel in action, you'll quickly realize why more and more clients turn to MaCorr.
Benefits of an online consumer advisory panel include recruitment savings costs, higher response rates, and a pre-screened pool to draw from that eliminates the need to collect basic demographic information each time.
Online consumer panels are also famous for boasting a higher accuracy rate versus live interviews or phone calls. That's mainly because respondents feel a sense of anonymity when it's just them and a computer screen. And that leads to better market research.
MaCorr Panel Classifications
We slot our panel participants into a number of categories including gender, year of birth, marital status, education level, household income, household size, number of children under 18, spoken languages, city, country, postal code, ZIP code, and more.
And we have a number of specialty panels ready to provide you insight, including:
- Kids/teens
- Elderly
- Gamers
- Technophiles
- Moviegoers/DVD purchasers
- B2B (travelers, IT professionals)
- Moms
- Couples
- Environmentally-conscious
- Ailment sufferers
- Alternative lifestyles
- Automotive enthusiasts
- Ethnic samples
- International samples (consumer & B2B)
- Professionals (legal, medical, dental)
- Women only
Private Panel Recruitment and Management
If you'd like to assemble your very own proprietary pool of research participants, MaCorr's Private Panel Recruitment Management service is perfect for you.
You can choose to recruit members for your Private Panel independently. Or you can recruit them from our pool of research participants.
Whichever route you decide to take, we'll provide you with panellist support and management. With a private panel, you'll have the flexibility to customize recruitment, profiling, and incentives.
Our Private Panel support includes:
- Customized panellist registration
- Detailed panel profiling to monitor its the size and composition
- Targeted invitation management so you can select and invite an appropriate sample
- Rewards management and support-just like members of the MaCorr Research Panel receive