You've set your targets for the next quarter. You know you need to move a lot of product, reach certain financial goals, and meet or exceed shareholder expectations.

But you're also conscious of your competition, the current economic climate, and other barriers that might keep you from meeting your targets.

So how do you know what to price your product so that it's optimized to make you more money?

That's where price elasticity models and optimum price & gap analyses come into play. We employ these models and analyses to determine:

• How pricing and price positioning of your brand can drive sales and margins to support your pricing decisions at the national or regional level
• The key consumer price points and price gap thresholds relative to your competition

Our calculations show you how competitive price changes can impact sales. And your profit.

Using our Price Elasticity simulator, we'll calculate how specific price points can increase or decrease volume.

To find your Optimum Price, we'll employ tried and true formulas to figure out the range where a 1% change in price will increase volume by more than 1%, and show what price yields the most volume with only a 1% change in price.