Ready to go to market? Don't do it blindly.

When it comes to marketing a product successfully, nobody prepares you for it better than MaCorr. That's because we use concept testing to help you figure out key consumer expectations.

Depending on your product or service, concept test may include:

• Current awareness and importance of the “problem” that the product is intended to resolve for consumer (current usage and need state)
• Concept evaluation (likes and dislikes)
• Interest and purchase intent (anticipated market success), including benchmarking to other similar product launches
• Pricing strategy and optimization (including revenue estimates)
• Importance / value / benefit of features (for future advertising)
• Name, Logo, Packaging, USP (Unique Sales Proposition) assessment
• Distribution and shelving analysis, and etc.

Our Concept Testing system simplifies the process of testing products and screening ideas at the earliest stage-all at a fraction of the cost of the traditional approach.

What makes MaCorr's concept testing process different? Because of our years of experience and expertise across so many industries, we're able to implement a number of comparative standards related to your industry before we get going. It's an approach that simplifies and streamlines the process significantly.

Our Concept Testing process includes:

The Concept Testing Stage:

• Screening of participants
• Needs assessment
• Concept presentation

The Concept Analysis Stage

• Decision process assessment
• Concept understanding
• General purchase intent
• In-depth purchase intent at various price levels

For more information on product testing: How to test product or service concept