Global Consumer Trends: New Lives in a New World

More than a year into the Coronavirus pandemic, the changes to our daily lives are obvious – in the ways we work, we live and spend. Whether it’s spending more time working from home, adopting lifestyle changes and habits that prioritize physical and mental health, or putting money towards home improvement, it’s clear that so much of what used to be important has shifted, creating a new way of life that is, in many ways, profoundly different from our pre-COVID lives.

What’s less clear, however, is whether these new patterns are indications of a permanent change in our priorities – adapted to the behaviors, habits and practices in our lives at home and in the workplace – or are temporary responses to policies and rules mandating social distancing and travel or office-opening restrictions. Yet while it may be too soon to tell, it’s apparent that the reshuffling of professional and personal priorities has produced a better and more productive and fulfilling life for some, while for others the urge to go back to “the way it used to be” is strong.

Dynata’s newest report in the Global Consumer Trends research series – Global Consumer Trends: New Lives in a New World – explores this topic, looking at the changes to our working, personal and spending habits and documenting which ones are likely to return to pre-COVID behaviors and which will continue as part of our new COVID-changed worlds.

Using responses from more than 11,000 consumers across 11 countries – including the US, Canada, the UK, France, Spain, Germany, Italy, the Netherlands, China, Japan and Australia – Global Consumer Trends: New Lives in a New World examines new work styles, habits and practices, including feelings on working from home more often (and plans to continue doing so), virtual meetings and “Zoom Fatigue,” and opinions on the necessity of business travel. It also looks at how the pandemic changed our home and personal lives and shed new light on efforts to prioritize our mental and physical health, with plans to keep doing so. Finally, the report explores changes in our spending habits, and what that might mean for future shopping behaviors and travel plans.

The MaCorr Team

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