General reading and penetration of e-reading devices in North America

Did you know that almost 30% of the adult population in North America didn’t read a single book last year?
Women tend to read more – 25% of them did not read a book last year versus 35% of men. The non-readers tend to be older and have lower income and education level.

An average reader, on the other side, claims to read 4 books a year.

With the launch of the iPad and significant competition, penetration of e-reading devices among readers reached 20% in 2010. It is expected to increase to 35% in 2011 and to 60% in 2012.

Penetration of e-reading devices 

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