MaCorr Research has recently conducted a study to better understand consumer satisfaction with the following subscription based industries:
– Internet
– Cable or satellite TV
– Traditional news paper or magazine
– Emergency car services or road side assistance
– Satellite radio
– Cellular phone
Traditional news paper or magazine subscriptions, along with emergency car services or road side assistance, enjoy the highest consumer satisfaction.
9 out of 10 subscribers are very satisfied with the services overall. 90% and 86% of the respondents, respectively, are satisfied with “value for the money” they receive.
More than 4 out of 5 (85% and 86% of the respondents, respectively) are very likely to renew the subscription with the current provider at the end of the term.
On the other hand, cellular phone and cable or satellite TV service providers have noticeably lower level of satisfaction among subscribers. 64% and 68% of the respondents, respectively, are satisfied with the services overall.
3 out of 5 (about 60% of the respondents) are satisfied with “value for the money” and less than 60% (56% and 58% of the respondents, respectively) would likely recommend the provider to a colleague or friend.
The survey was conducted among a statistically representative sample of current subscribers in North America.
The satisfaction was measured on a 10 points scale, with 1 being very dissatisfied and 10 – very satisfied.