Category Archives: Research Findings

10 Password Security Statistics

Even as cybersecurity threats have grown and evolved, companies are still relying on passwords alone to be an effective security measure. Today’s password security statistics tell the real story of how dangerous that outdated thinking can be. These 10 statistics clearly show that passwords are definitely not the last word in … Continue reading

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Global Consumer Trends COVID-19 Edition – The Reopening

Now, with businesses opening, researches examine industries and sectors hit hardest by the pandemic – including airlines, hotels, restaurants, public transportation, rideshare  and car buying – to see what measures they need to consider adopting for a successful reopening. More … Continue reading

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2020 Global Trends Report – Technology Trends

Researchers often focus on gathering facts – who, what, when, where, how many – as a way of uncovering insights. The Dynata’s 2020 Global Trends Report adds context to reveal the underlying attitudes and trends in behavior that bring research … Continue reading

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How Likely are We to Lay a Horn When Traffic Issues Arise

To use the horn or not, we are divided on the answer. A recent survey has found that 46 per cent of us are horn happy. This is the number who said they were likely to use their vehicle’s horn … Continue reading

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The Best Time to Send Surveys

When it comes to surveys, high response rates typically depend on these seven checkpoints: How well surveys are written for their target audience The length of a survey – short vs. long The respondent profile type – B2B vs. B2C … Continue reading

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7 ways to improve online reviews

Online reviews hold tremendous power. Case in point: last month, before dining at a restaurant that was recommended to me, I quickly looked up its rating on Google. The first couple of reviews mentioned “bland food” and “bug in my … Continue reading

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Human Recall is Not Perfect: A Quantified View of Self-Reported vs. Behavioral Data

Marketers have long relied on consumers’ memories to measure and predict shopper behavior through online surveys. Yet, it is no secret that human recall is far from perfect. Think about your own shopping experiences. Can you remember all of the … Continue reading

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The Ultimate Subject Line Guide. Part 4 – Words That Work.

Did you know 47% of email recipients open email based on the subject line whereas  69% of email recipients report email as spam based solely on the subject line. Emails with no subject all together have an open rate of … Continue reading

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The Ultimate Subject Line Guide. Part 3 – Subject Line Writing Tips.

Did you know 47% of email recipients open email based on the subject line whereas  69% of email recipients report email as spam based solely on the subject line. Emails with no subject all together have an open rate of 8% … Continue reading

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The Ultimate Subject Line Guide. Part 2 – Specifics, Workflow and Broadcast Messages.

Did you know 47% of email recipients open email based on the subject line whereas  69% of email recipients report email as spam based solely on the subject line. Emails with no subject all together have an open rate of … Continue reading

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