Connect With Us:
Macorr Facebook follow us market research, surveys, questionnaires, business research and business intelligence Macorr Blog read as we discuss market research, surveys, questionnaires, business research and business intelligence Macorr Linkedin our experience resonates market research, surveys, questionnaires, business research and business intelligence
 
Talk to us about market research, surveys, questionnaires, business research and business intelligenceJoin our panel and help us with market research, surveys, questionnaires, business research and business intelligence

Web Panel Research

Quality consumer panel research depends heavily on getting quality respondents. That's why we do consumer panels differently.
At MaCorr, we offer our clients ready-made, in-house online consumer panels to bring you cost savings and a faster process that gets better results. Our lists of online panel participants are continuously refreshed so you'll always have new insights to work with.

What's more, MaCorr panels feature fewer professional respondents, so you can take comfort knowing that the people responding to your surveys are people who need to be heard versus folks who just need the money.

Online Panels

Once you see an online consumer panel in action, you'll quickly realize why more and more clients turn to MaCorr.

Benefits of an online consumer advisory panel include recruitment savings costs, higher response rates, and a pre-screened pool to draw from that eliminates the need to collect basic demographic information each time.

Online consumer panels are also famous for boasting a higher accuracy rate versus live interviews or phone calls. That's mainly because respondents feel a sense of anonymity when it's just them and a computer screen. And that leads to better market research.

MaCorr Panel Classifications

We slot our panel participants into a number of categories including gender, year of birth, marital status, education level, household income, household size, number of children under 18, spoken languages, city, country, postal code, ZIP code, and more.

And we have a number of specialty panels ready to provide you insight, including:
  • Kids/teens
  • Elderly
  • Gamers
  • Technophiles
  • Moviegoers/DVD purchasers
  • B2B (travelers, IT professionals)
  • Moms
  • Couples
  • Environmentally-conscious
  • Ailment sufferers
  • Alternative lifestyles
  • Automotive enthusiasts
  • Ethnic samples
  • International samples (consumer & B2B)
  • Professionals (legal, medical, dental)
  • Women only

Private Panel Recruitment and Management

If you'd like to assemble your very own proprietary pool of research participants, MaCorr's Private Panel Recruitment Management service is perfect for you.

You can choose to recruit members for your Private Panel independently. Or you can recruit them from our pool of research participants.

Whichever route you decide to take, we'll provide you with panellist support and management. With a private panel, you'll have the flexibility to customize recruitment, profiling, and incentives.

Our Private Panel support includes:
  • Customized panellist registration
  • Detailed panel profiling to monitor its the size and composition
  • Targeted invitation management so you can select and invite an appropriate sample
  • Rewards management and support-just like members of the MaCorr Research Panel receive