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>>>Advanced Analytics>>Quadrant Analysis
Usually used in brand
performance analyses, customer and employee satisfaction surveys, loyalty
segmentations and etc. The metrics are very helpful in analyzing gaps between
expectations and actual behavior and in identification of potential areas
of improvement.
The following example of brand performance metrics indicates Price and
Environmental issues are potential areas for improvement.
The following example of consumer purchase behavior shows that convenient
location and gift with purchase are driving the purchase behavior
while STATED importance of the variable is relatively low. At the same time
quality, stated as very important, does not have significant influence on the
actual purchase.
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