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The MaCorr Opportunity/Gap Finder

Dream of claiming new market share? MaCorr's Opportunity Gap Finder can help you identify unsatisfied needs in the market.
Using our Opportunity Gap Finder process, we'll discover the gap that exists between:

1) What your customers deem most important. We'll figure out what consumers think a product like yours should offer, regardless of whether it's currently available.

2) The market reality. We'll look at what product features and product benefits actually exist today, and how satisfied consumers are with the features and benefits of the product they're currently using.

Once we have those answers, we'll run our numbers, analyze the data, and find your Opportunity Gap.

You can then take that information, fine-tune your product or service, and make it more appealing. It's a smart business intelligence tool that can help you tap into a world of new customers.