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Conjoint Analysis

Price isn't the only product attribute that you might have trouble nailing down. Sometimes, knowing what features to include before going to market can cause big headaches.
That's why MaCorr employs Conjoint Analysis to help you figure out what combination of features will best help a product or service appear more desirable to your customers.

Here's how it works:

Let's say you're a car manufacturer, getting ready to streamline your production and satisfy the market with a new single-option vehicle.

You're debating between 8 airbags and 12. You're debating between dual climate control and climate control for the rear seats. You're debating between including a spare tire and including a quick-repair kit. And you're debating between including a printed manual and offering a tablet instead.

Including every single high-end feature in your car would be nice. But it would also make the product way too expensive to produce, reducing your profits or pricing your product out of your target's reach.

Using Conjoint Analysis, we'll figure out which combination of features creates the greatest appeal. We do it by presenting our market research participants with several different options in an effort to figure out what trade-offs can be made without reducing quality in their eyes.

It's a smart business research tool that can also help you fine-tune your advertising message by pinpointing which features are important to your consumer.