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Concept Testing Market Research

Ready to go to market? Don't do it blindly.
When it comes to marketing a product successfully, nobody prepares you for it better than MaCorr. That's because we use concept testing to help you figure out key consumer expectations.

Depending on your product or service, testing your product through concept testing may include:
  • Features expectations analysis
  • Packaging and logo testing
  • Name and Unique Sales Proposition assessment
  • Distribution and shelving analysis
Our Concept Testing system simplifies the process of testing products and screening ideas at the earliest stage-all at a fraction of the cost of the traditional approach.

What makes MaCorr's concept testing process different? Because of our years of experience and expertise across so many industries, we're able to implement a number of comparative standards related to your industry before we get going. It's an approach that simplifies and streamlines the process significantly.

Our Concept Testing process includes:
    The Concept Testing Stage:
  • Screening of participants
  • Needs assessment
  • Concept presentation
    The Concept Analysis Stage
  • Decision process assessment
  • Concept understanding
  • General purchase intent
  • In-depth purchase intent at various price levels