Tag Archives: market research

The Digital Life of Moms and Dads

According to the U.S. Census Bureau, there are an estimated 43.5 million women between the ages of 15 and 50 who have children. Collectively, these women are mothers to 95.8 million children. Moms control approximately $2 trillion in purchasing power … Continue reading

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2016 Is Going To Be Quite A Year…

2016 is here, and it is going to be quite a year… Facts show that people who believe that everything is “perfectly fine” and that we are going to come out of this “stronger than ever” maybe disappointed. In 2015 … Continue reading

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Heatmap Research for Marketing Surveys

Survey fatigue is a real problem. The days of the 15-plus minute survey have come to an end or are nearing their end rather quickly. People feel pressed for time and that is true at both ends of the survey … Continue reading

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Best Practices to Conduct a Successful Customer Survey

Selling is about more than moving product. It’s about moving people. Touching them. Connecting with them. The relationships you build with your customers top the list of your company’s most valuable assets. So how do you know if you’re connecting … Continue reading

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Fun Math. One deck. Fifty-two cards. How many arrangements?

Can math and statistics be fascinating and fun? We sure think so. Here is an example we hope you will enjoy. One deck. Fifty-two cards. How many arrangements? Let’s put it this way: Any time you pick up a well … Continue reading

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Listening in on the Prepaid and Postpaid Cellphone Markets

You’ve got a lot to choose from when it comes to cell phone plans. And figuring out exactly who to go with and which plan to choose can be difficult. But you’re not the only one trying to figure out … Continue reading

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The Virtual Retail Shelf Research: A Bright Idea for the Lighting Industry

Manufacturers have a lot to think about when designing their products. Packaging plays a big part in how consumers view one product over another. But even the smartest, most well received packaging can get neglected by consumers. That’s because it’s … Continue reading

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