Manufacturers have a lot to think about when designing their products. Packaging plays a big part in how consumers view one product over another. But even the smartest, most well received packaging can get neglected by consumers. That’s because it’s what happens once the product hits the store that can make a world of difference between bright profit margins and dull performances.
MaCorr Research was commissioned to get a better understanding of how consumers shop for lighting products.
So, we created a Virtual Shelf to figure it all out. Our Virtual Shelf simulates a real-world shopping experience for all kinds of manufacturers. For our client, we simulated an aisle in one of the major retail chains that consumers choose when shopping for lighting products.
We were able to determine several key things without actually putting the lighting product in the store. Our research was designed to figure out:
• How exactly consumers shop for lighting products.
• How to better optimize the positioning and segmentation in a retail environment that’s crowded with competition.
• Why consumers choose one product over another, and how important shelf location is in driving the purchasing decision.
What did we find? A lot of bright insight—the kind of information that helps our client optimize their retail plan-o-gram and shelf space allocation. And the end result? Profit margins that point to a brighter future.