Category Archives: Research Findings

Survey Says: Funny and Stunning Facts about Us.

Do you believe surveys? Sometimes it is hard, we agree. But, hey, don’t we need to laugh too, so we wanted to share this digest with you. And it is a good excuse for us to say something we do … Continue reading

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Listening in on the Prepaid and Postpaid Cellphone Markets

You’ve got a lot to choose from when it comes to cell phone plans. And figuring out exactly who to go with and which plan to choose can be difficult. But you’re not the only one trying to figure out … Continue reading

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How MaCorr Market Research helped a leading US manufacturer really clean up

It’s not easy to go head-to-head with industry heavyweights that command a particular market segment. That’s especially true in the household cleaning industry, where major brands truly outshine and out-sparkle the competition. But that didn’t stop one of our clients … Continue reading

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Calling the wireless carriers: Is price really a game changer?

There’s lots of talk in the wireless industry. And we’re not referring to subscribers talking to one another. We’re speaking of all the chatter about how the wireless industry will look six months, a year, and three years from now. … Continue reading

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Unearthing the truth about reusable grocery bags

It doesn’t take market research and online surveys to know that more and more people want to do their part to help the environment. Most environmentally aware citizens recycle. We don’t litter. And a lot of us have switched from … Continue reading

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The role of kids in their first cell phone purchase decision making process

Recently conducted study explored the role of North American kids and their parents in the cell phone purchase decision making process. The main objective of the study was to identify barriers and motivations of the first cell phone purchase for … Continue reading

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Email Psychology Survey

MaCorr Research has recently conducted a study to better understand perceptions of email users toward personal and work email accounts. The survey was conducted online among geographically representative sample of 1,002 US adults 18-65 years of age, who regularly use … Continue reading

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How satisfied are we with our service providers?

MaCorr Research has recently conducted a study to better understand consumer satisfaction with the following subscription based industries: – Internet – Cable or satellite TV – Traditional news paper or magazine – Emergency car services or road side assistance – … Continue reading

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Do you feel empowered and satisfied at work?

MaCorr Research has recently conducted a study to examine a correlation between sharing customer information within retail or CPG organisations and improvement in decision making and employees’ satisfaction levels. The survey was conducted among a geographically representative sample of 351 … Continue reading

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Credit cards: how do we use them?

Did you know that 1 of 2 credit card users carry an outstanding balance on his/her credit card every month? A recent survey conducted by MaCorr Research reveals that 50% of credit cards users in North America carry a monthly … Continue reading

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