Category Archives: Research Findings

Calling the wireless carriers: Is price really a game changer?

There’s lots of talk in the wireless industry. And we’re not referring to subscribers talking to one another. We’re speaking of all the chatter about how the wireless industry will look six months, a year, and three years from now. … Continue reading

Posted in Research Findings | Leave a comment

Unearthing the truth about reusable grocery bags

It doesn’t take market research and online surveys to know that more and more people want to do their part to help the environment. Most environmentally aware citizens recycle. We don’t litter. And a lot of us have switched from … Continue reading

Posted in Research Findings | Leave a comment

The role of kids in their first cell phone purchase decision making process

Recently conducted study explored the role of North American kids and their parents in the cell phone purchase decision making process. The main objective of the study was to identify barriers and motivations of the first cell phone purchase for … Continue reading

Posted in Research Findings | Leave a comment

Email Psychology Survey

MaCorr Research has recently conducted a study to better understand perceptions of email users toward personal and work email accounts. The survey was conducted online among geographically representative sample of 1,002 US adults 18-65 years of age, who regularly use … Continue reading

Posted in Research Findings | Leave a comment

How satisfied are we with our service providers?

MaCorr Research has recently conducted a study to better understand consumer satisfaction with the following subscription based industries: – Internet – Cable or satellite TV – Traditional news paper or magazine – Emergency car services or road side assistance – … Continue reading

Posted in Research Findings | Leave a comment

Do you feel empowered and satisfied at work?

MaCorr Research has recently conducted a study to examine a correlation between sharing customer information within retail or CPG organisations and improvement in decision making and employees’ satisfaction levels. The survey was conducted among a geographically representative sample of 351 … Continue reading

Posted in Research Findings | Leave a comment

Credit cards: how do we use them?

Did you know that 1 of 2 credit card users carry an outstanding balance on his/her credit card every month? A recent survey conducted by MaCorr Research reveals that 50% of credit cards users in North America carry a monthly … Continue reading

Posted in Research Findings | Leave a comment

Free Personal Email Account

Did you know that 9 out of 10 adults in North America with Internet access claim to have a free personal email account such as Gmail, Hotmail, Yahoo or GMX? 71% of them (or 3 out of 5) have more … Continue reading

Posted in Research Findings | Leave a comment

General reading and penetration of e-reading devices in North America

Did you know that almost 30% of the adult population in North America didn’t read a single book last year? Women tend to read more – 25% of them did not read a book last year versus 35% of men. … Continue reading

Posted in Research Findings | Leave a comment

Probiotics and Prebiotics usage awareness

Do you know the difference between Probiotics and Prebiotics? If not, you are not alone! Based on the recently conducted study by MaCorr Research, only 10% of consumers correctly suggested that “Prebiotics are used to feed healthy bacteria”. Probiotic and … Continue reading

Posted in Research Findings | Leave a comment