Category Archives: Research Findings

12 Things about Canadian Driving Record You Probably Didn’t Know

As you already know, the typical Canadian is polite, hard-working, law-abiding, generous, friendly, liberal, cheerful, a nice guy, peace-loving, an environmentalist, honest (except with regard to taxes), an immigrant, polite, respectful, boring, loyal, tolerant, sporting, a hockey fan and definitely … Continue reading

Posted in Research Articles, Research Findings | Comments Off on 12 Things about Canadian Driving Record You Probably Didn’t Know

Interesting Pet Statistics

Best friend. Family. However you describe your pet, chances are you would do almost anything for them. They give you companionship and love, can make you smile with a wag of their tail or the sound of their purr; and … Continue reading

Posted in Research Findings | Comments Off on Interesting Pet Statistics

The Digital Life of Moms and Dads

According to the U.S. Census Bureau, there are an estimated 43.5 million women between the ages of 15 and 50 who have children. Collectively, these women are mothers to 95.8 million children. Moms control approximately $2 trillion in purchasing power … Continue reading

Posted in Research Findings | Tagged , , , , , | Comments Off on The Digital Life of Moms and Dads

7 Studies that Did Not Need to be Done

As medical research marches on, with an Ebola vaccine being tested on humans and the invention of an anti-HIV cream, some research proves to be far less useful. Here are 7 recent studies that didn’t need to be done: 1. … Continue reading

Posted in Research Findings | Comments Off on 7 Studies that Did Not Need to be Done

Survey Says: Funny and Stunning Facts about Us.

Do you believe surveys? Sometimes it is hard, we agree. But, hey, don’t we need to laugh too, so we wanted to share this digest with you. And it is a good excuse for us to say something we do … Continue reading

Posted in Research Findings | Tagged , , , , , , | Comments Off on Survey Says: Funny and Stunning Facts about Us.

Listening in on the Prepaid and Postpaid Cellphone Markets

You’ve got a lot to choose from when it comes to cell phone plans. And figuring out exactly who to go with and which plan to choose can be difficult. But you’re not the only one trying to figure out … Continue reading

Posted in Research Findings | Tagged , , , , , , , , , , | Comments Off on Listening in on the Prepaid and Postpaid Cellphone Markets

How MaCorr Market Research helped a leading US manufacturer really clean up

It’s not easy to go head-to-head with industry heavyweights that command a particular market segment. That’s especially true in the household cleaning industry, where major brands truly outshine and out-sparkle the competition. But that didn’t stop one of our clients … Continue reading

Posted in Research Articles, Research Findings | Comments Off on How MaCorr Market Research helped a leading US manufacturer really clean up

Calling the wireless carriers: Is price really a game changer?

There’s lots of talk in the wireless industry. And we’re not referring to subscribers talking to one another. We’re speaking of all the chatter about how the wireless industry will look six months, a year, and three years from now. … Continue reading

Posted in Research Findings | Leave a comment

Unearthing the truth about reusable grocery bags

It doesn’t take market research and online surveys to know that more and more people want to do their part to help the environment. Most environmentally aware citizens recycle. We don’t litter. And a lot of us have switched from … Continue reading

Posted in Research Findings | Leave a comment

The role of kids in their first cell phone purchase decision making process

Recently conducted study explored the role of North American kids and their parents in the cell phone purchase decision making process. The main objective of the study was to identify barriers and motivations of the first cell phone purchase for … Continue reading

Posted in Research Findings | Leave a comment