Category Archives: Research Findings

Customer Loyalty Programs in the US: Stats and Facts

The average U.S. household has enrolled in more than 18 customer loyalty programs, but is only active in 8.4. (Colloquy Loyalty Census). Just because someone signs up for your loyalty program, it doesn’t mean they will ever do business with … Continue reading

Posted in Research Findings | Comments Off on Customer Loyalty Programs in the US: Stats and Facts

Customer Loyalty Programs in Canada: Stats and Facts

Canadians love their rewards credit cards and loyalty programs and it’s becoming increasingly clear just how much we are, and aren’t, using them. A new study by Bond Brand Loyalty shows the average Canadian participates in 12.2 loyalty programs, up … Continue reading

Posted in Research Findings | Comments Off on Customer Loyalty Programs in Canada: Stats and Facts

“Cost of Love”

How much does it cost to find your happily ever after? Your now and forever? Your one true love? Some say, love doesn’t cost a thing, but according to the 2017 Cost of Love study the cost of a budding … Continue reading

Posted in Research Findings | Tagged , , , , , | Comments Off on “Cost of Love”

12 Things about Canadian Driving Record You Probably Didn’t Know

As you already know, the typical Canadian is polite, hard-working, law-abiding, generous, friendly, liberal, cheerful, a nice guy, peace-loving, an environmentalist, honest (except with regard to taxes), an immigrant, polite, respectful, boring, loyal, tolerant, sporting, a hockey fan and definitely … Continue reading

Posted in Research Articles, Research Findings | Comments Off on 12 Things about Canadian Driving Record You Probably Didn’t Know

Interesting Pet Statistics

Best friend. Family. However you describe your pet, chances are you would do almost anything for them. They give you companionship and love, can make you smile with a wag of their tail or the sound of their purr; and … Continue reading

Posted in Research Findings | Comments Off on Interesting Pet Statistics

The Digital Life of Moms and Dads

According to the U.S. Census Bureau, there are an estimated 43.5 million women between the ages of 15 and 50 who have children. Collectively, these women are mothers to 95.8 million children. Moms control approximately $2 trillion in purchasing power … Continue reading

Posted in Research Findings | Tagged , , , , , | Comments Off on The Digital Life of Moms and Dads

7 Studies that Did Not Need to be Done

As medical research marches on, with an Ebola vaccine being tested on humans and the invention of an anti-HIV cream, some research proves to be far less useful. Here are 7 recent studies that didn’t need to be done: 1. … Continue reading

Posted in Research Findings | Comments Off on 7 Studies that Did Not Need to be Done

Survey Says: Funny and Stunning Facts about Us.

Do you believe surveys? Sometimes it is hard, we agree. But, hey, don’t we need to laugh too, so we wanted to share this digest with you. And it is a good excuse for us to say something we do … Continue reading

Posted in Research Findings | Tagged , , , , , , | Comments Off on Survey Says: Funny and Stunning Facts about Us.

Listening in on the Prepaid and Postpaid Cellphone Markets

You’ve got a lot to choose from when it comes to cell phone plans. And figuring out exactly who to go with and which plan to choose can be difficult. But you’re not the only one trying to figure out … Continue reading

Posted in Research Findings | Tagged , , , , , , , , , , | Comments Off on Listening in on the Prepaid and Postpaid Cellphone Markets

How MaCorr Market Research helped a leading US manufacturer really clean up

It’s not easy to go head-to-head with industry heavyweights that command a particular market segment. That’s especially true in the household cleaning industry, where major brands truly outshine and out-sparkle the competition. But that didn’t stop one of our clients … Continue reading

Posted in Research Articles, Research Findings | Comments Off on How MaCorr Market Research helped a leading US manufacturer really clean up