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Category Archives: Research Articles
It’s not easy to go head-to-head with industry heavyweights that command a particular market segment. That’s especially true in the household cleaning industry, where major brands truly outshine and out-sparkle the competition. But that didn’t stop one of our clients … Continue reading
Concept testing is most often used to test the success of a new product or service idea before it is marketed. Potential consumers of the product or service are targeted to provide their reactions to written statements, images or graphics, … Continue reading
There is a good old story that is often narrated about a young boy and a wise old teacher. Once upon a time there was a wise teacher who could answer every question that his students asked. But one day … Continue reading
Now you have the “right” questions – questions that drive meaningful response. You also defined your optimum sample size and collected the data. The only thing left is to make sense of it! Some time ago I read this story: … Continue reading
So now you have the “right” questions – questions that drive meaningful response – and are ready to go. Next step is sampling. Consider the following famous example:There are two hospitals: in the first, 120 babies are born every day, … Continue reading
Do-it-yourself (DIY) research , specifically market research surveys, has become very popular during the last several years. No surprise- it provides very cheap and quick turn around research options that practically everyone can use. The DIY research option is very … Continue reading
Great idea, enthusiastic team, vision of flowing profits- everybody is excited and ready for success… 3 months later the business closes down. Sounds familiar? According to StatsCanada, almost every second small and medium business fails within 5 years. One of … Continue reading
Comments to the article by Wayne Rash The Trouble with Market Research. 1. Website and Web Page based surveys are, primarily, used for website evaluation, visitors’ profile or e-shopping analysis. Website visitors are invited to participate in a survey using … Continue reading