Category Archives: Research Articles

“Market Research” Story

There is a good old story that is often narrated about a young boy and a wise old teacher. Once upon a time there was a wise teacher who could answer every question that his students asked. But one day … Continue reading

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3 critical elements of a research survey. Part 3 – Analysis.

Now you have the “right” questions – questions that drive meaningful response. You also defined your optimum sample size and collected the data. The only thing left is to make sense of it! Some time ago I read this story: … Continue reading

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3 critical elements of a research survey. Part 2 – Does the sample size really matter?

So now you have the “right” questions – questions that drive meaningful response – and are ready to go. Next step is sampling. Consider the following famous example:There are two hospitals: in the first, 120 babies are born every day, … Continue reading

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3 critical elements of a research survey or DIY (do-it-yourself) vs. hiring a research vendor

Do-it-yourself (DIY) research , specifically market research surveys, has become very popular during the last several years. No surprise- it provides very cheap and quick turn around research options that practically everyone can use. The DIY research option is very … Continue reading

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How to Stay in Business

Great idea, enthusiastic team, vision of flowing profits- everybody is excited and ready for success… 3 months later the business closes down. Sounds familiar? According to StatsCanada, almost every second small and medium business fails within 5 years. One of … Continue reading

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Understanding Research Approaches

Comments to the article by Wayne Rash The Trouble with Market Research. 1. Website and Web Page based surveys are, primarily, used for website evaluation, visitors’ profile or e-shopping analysis. Website visitors are invited to participate in a survey using … Continue reading

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