Category Archives: Research Articles

Why Response Rate is Crucial to Customer Surveys – and How to Keep it High

15 years ago, when we conducted our first online survey, the biggest question facing the research community was: ‘Will online surveys work?’ Fast forward to 2017, online research has certainly proven its worth to many clients through quality of research … Continue reading

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Market Research Before Entering a Business

You may have a golden business idea and feel you can immediately start your new business without any problems. After all, the idea is so good that nothing can stop you from being successful, right? However, the reality is quite … Continue reading

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12 Things about Canadian Driving Record You Probably Didn’t Know

As you already know, the typical Canadian is polite, hard-working, law-abiding, generous, friendly, liberal, cheerful, a nice guy, peace-loving, an environmentalist, honest (except with regard to taxes), an immigrant, polite, respectful, boring, loyal, tolerant, sporting, a hockey fan and definitely … Continue reading

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2016 Is Going To Be Quite A Year…

2016 is here, and it is going to be quite a year… Facts show that people who believe that everything is “perfectly fine” and that we are going to come out of this “stronger than ever” maybe disappointed. In 2015 … Continue reading

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Heatmap Research for Marketing Surveys

Survey fatigue is a real problem. The days of the 15-plus minute survey have come to an end or are nearing their end rather quickly. People feel pressed for time and that is true at both ends of the survey … Continue reading

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The Advantages of Using Market Research Surveys

You think you know your target audience, but do you really? Sure, you might know a bit about their problems and needs, but is that information accurate enough to develop your marketing budget? Would you be willing to bet your … Continue reading

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Best Practices to Conduct a Successful Customer Survey

Selling is about more than moving product. It’s about moving people. Touching them. Connecting with them. The relationships you build with your customers top the list of your company’s most valuable assets. So how do you know if you’re connecting … Continue reading

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Fun Math. One deck. Fifty-two cards. How many arrangements?

Can math and statistics be fascinating and fun? We sure think so. Here is an example we hope you will enjoy. One deck. Fifty-two cards. How many arrangements? Let’s put it this way: Any time you pick up a well … Continue reading

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The Virtual Retail Shelf Research: A Bright Idea for the Lighting Industry

Manufacturers have a lot to think about when designing their products. Packaging plays a big part in how consumers view one product over another. But even the smartest, most well received packaging can get neglected by consumers. That’s because it’s … Continue reading

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How MaCorr Market Research helped a leading US manufacturer really clean up

It’s not easy to go head-to-head with industry heavyweights that command a particular market segment. That’s especially true in the household cleaning industry, where major brands truly outshine and out-sparkle the competition. But that didn’t stop one of our clients … Continue reading

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