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Category Archives: Research Articles
Creating a survey sounds easy: Just ask the question or questions you need answers to, find some willing warm bodies to take the survey, launch it and watch the insights roll in. But wait a minute! Let’s slow things down. … Continue reading
15 years ago, when we conducted our first online survey, the biggest question facing the research community was: ‘Will online surveys work?’ Fast forward to 2017, online research has certainly proven its worth to many clients through quality of research … Continue reading
You may have a golden business idea and feel you can immediately start your new business without any problems. After all, the idea is so good that nothing can stop you from being successful, right? However, the reality is quite … Continue reading
As you already know, the typical Canadian is polite, hard-working, law-abiding, generous, friendly, liberal, cheerful, a nice guy, peace-loving, an environmentalist, honest (except with regard to taxes), an immigrant, polite, respectful, boring, loyal, tolerant, sporting, a hockey fan and definitely … Continue reading
2016 is here, and it is going to be quite a year… Facts show that people who believe that everything is “perfectly fine” and that we are going to come out of this “stronger than ever” maybe disappointed. In 2015 … Continue reading
Survey fatigue is a real problem. The days of the 15-plus minute survey have come to an end or are nearing their end rather quickly. People feel pressed for time and that is true at both ends of the survey … Continue reading
You think you know your target audience, but do you really? Sure, you might know a bit about their problems and needs, but is that information accurate enough to develop your marketing budget? Would you be willing to bet your … Continue reading
Selling is about more than moving product. It’s about moving people. Touching them. Connecting with them. The relationships you build with your customers top the list of your company’s most valuable assets. So how do you know if you’re connecting … Continue reading
Can math and statistics be fascinating and fun? We sure think so. Here is an example we hope you will enjoy. One deck. Fifty-two cards. How many arrangements? Let’s put it this way: Any time you pick up a well … Continue reading
Manufacturers have a lot to think about when designing their products. Packaging plays a big part in how consumers view one product over another. But even the smartest, most well received packaging can get neglected by consumers. That’s because it’s … Continue reading