Author Archives: MaCorr

7 Studies that Did Not Need to be Done

As medical research marches on, with an Ebola vaccine being tested on humans and the invention of an anti-HIV cream, some research proves to be far less useful. Here are 7 recent studies that didn’t need to be done: 1. … Continue reading

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The Advantages of Using Market Research Surveys

You think you know your target audience, but do you really? Sure, you might know a bit about their problems and needs, but is that information accurate enough to develop your marketing budget? Would you be willing to bet your … Continue reading

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Best Practices to Conduct a Successful Customer Survey

Selling is about more than moving product. It’s about moving people. Touching them. Connecting with them. The relationships you build with your customers top the list of your company’s most valuable assets. So how do you know if you’re connecting … Continue reading

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Survey Says: Funny and Stunning Facts about Us.

Do you believe surveys? Sometimes it is hard, we agree. But, hey, don’t we need to laugh too, so we wanted to share this digest with you. And it is a good excuse for us to say something we do … Continue reading

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Fun Math. One deck. Fifty-two cards. How many arrangements?

Can math and statistics be fascinating and fun? We sure think so. Here is an example we hope you will enjoy. One deck. Fifty-two cards. How many arrangements? Let’s put it this way: Any time you pick up a well … Continue reading

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Listening in on the Prepaid and Postpaid Cellphone Markets

You’ve got a lot to choose from when it comes to cell phone plans. And figuring out exactly who to go with and which plan to choose can be difficult. But you’re not the only one trying to figure out … Continue reading

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The Virtual Retail Shelf Research: A Bright Idea for the Lighting Industry

Manufacturers have a lot to think about when designing their products. Packaging plays a big part in how consumers view one product over another. But even the smartest, most well received packaging can get neglected by consumers. That’s because it’s … Continue reading

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How MaCorr Market Research helped a leading US manufacturer really clean up

It’s not easy to go head-to-head with industry heavyweights that command a particular market segment. That’s especially true in the household cleaning industry, where major brands truly outshine and out-sparkle the competition. But that didn’t stop one of our clients … Continue reading

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Calling the wireless carriers: Is price really a game changer?

There’s lots of talk in the wireless industry. And we’re not referring to subscribers talking to one another. We’re speaking of all the chatter about how the wireless industry will look six months, a year, and three years from now. … Continue reading

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Unearthing the truth about reusable grocery bags

It doesn’t take market research and online surveys to know that more and more people want to do their part to help the environment. Most environmentally aware citizens recycle. We don’t litter. And a lot of us have switched from … Continue reading

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