Author Archives: MaCorr

Why Response Rate is Crucial to Customer Surveys – and How to Keep it High

15 years ago, when we conducted our first online survey, the biggest question facing the research community was: ‘Will online surveys work?’ Fast forward to 2017, online research has certainly proven its worth to many clients through quality of research … Continue reading

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Customer Loyalty Programs in the US: Stats and Facts

The average U.S. household has enrolled in more than 18 customer loyalty programs, but is only active in 8.4. (Colloquy Loyalty Census). Just because someone signs up for your loyalty program, it doesn’t mean they will ever do business with … Continue reading

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Customer Loyalty Programs in Canada: Stats and Facts

Canadians love their rewards credit cards and loyalty programs and it’s becoming increasingly clear just how much we are, and aren’t, using them. A new study by Bond Brand Loyalty shows the average Canadian participates in 12.2 loyalty programs, up … Continue reading

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Market Research Before Entering a Business

You may have a golden business idea and feel you can immediately start your new business without any problems. After all, the idea is so good that nothing can stop you from being successful, right? However, the reality is quite … Continue reading

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“Cost of Love”

How much does it cost to find your happily ever after? Your now and forever? Your one true love? Some say, love doesn’t cost a thing, but according to the 2017 Cost of Love study the cost of a budding … Continue reading

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12 Things about Canadian Driving Record You Probably Didn’t Know

As you already know, the typical Canadian is polite, hard-working, law-abiding, generous, friendly, liberal, cheerful, a nice guy, peace-loving, an environmentalist, honest (except with regard to taxes), an immigrant, polite, respectful, boring, loyal, tolerant, sporting, a hockey fan and definitely … Continue reading

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Interesting Pet Statistics

Best friend. Family. However you describe your pet, chances are you would do almost anything for them. They give you companionship and love, can make you smile with a wag of their tail or the sound of their purr; and … Continue reading

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The Digital Life of Moms and Dads

According to the U.S. Census Bureau, there are an estimated 43.5 million women between the ages of 15 and 50 who have children. Collectively, these women are mothers to 95.8 million children. Moms control approximately $2 trillion in purchasing power … Continue reading

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2016 Is Going To Be Quite A Year…

2016 is here, and it is going to be quite a year… Facts show that people who believe that everything is “perfectly fine” and that we are going to come out of this “stronger than ever” maybe disappointed. In 2015 … Continue reading

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Heatmap Research for Marketing Surveys

Survey fatigue is a real problem. The days of the 15-plus minute survey have come to an end or are nearing their end rather quickly. People feel pressed for time and that is true at both ends of the survey … Continue reading

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