Author Archives: MaCorr

The Ultimate Subject Line Guide. Part 1 – Welcome Messages.

Did you know 47% of email recipients open email based on the subject line whereas  69% of email recipients report email as spam based solely on the subject line. Emails with no subject all together have an open rate of … Continue reading

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10 Interesting Facts from the 2018 Best Countries Report

There are billions of data points behind the Best Countries rankings. Here are 10 interesting findings from a survey of more than 21,000 people from around the world that illustrate perceptions of the state of the world today. 1. The … Continue reading

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10 Simple and Effective Survey Tips

Creating a survey sounds easy: Just ask the question or questions you need answers to, find some willing warm bodies to take the survey, launch it and watch the insights roll in. But wait a minute! Let’s slow things down. … Continue reading

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Why Response Rate is Crucial to Customer Surveys – and How to Keep it High

15 years ago, when we conducted our first online survey, the biggest question facing the research community was: ‘Will online surveys work?’ Fast forward to 2017, online research has certainly proven its worth to many clients through quality of research … Continue reading

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Customer Loyalty Programs in the US: Stats and Facts

The average U.S. household has enrolled in more than 18 customer loyalty programs, but is only active in 8.4. (Colloquy Loyalty Census). Just because someone signs up for your loyalty program, it doesn’t mean they will ever do business with … Continue reading

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Customer Loyalty Programs in Canada: Stats and Facts

Canadians love their rewards credit cards and loyalty programs and it’s becoming increasingly clear just how much we are, and aren’t, using them. A new study by Bond Brand Loyalty shows the average Canadian participates in 12.2 loyalty programs, up … Continue reading

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Market Research Before Entering a Business

You may have a golden business idea and feel you can immediately start your new business without any problems. After all, the idea is so good that nothing can stop you from being successful, right? However, the reality is quite … Continue reading

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“Cost of Love”

How much does it cost to find your happily ever after? Your now and forever? Your one true love? Some say, love doesn’t cost a thing, but according to the 2017 Cost of Love study the cost of a budding … Continue reading

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12 Things about Canadian Driving Record You Probably Didn’t Know

As you already know, the typical Canadian is polite, hard-working, law-abiding, generous, friendly, liberal, cheerful, a nice guy, peace-loving, an environmentalist, honest (except with regard to taxes), an immigrant, polite, respectful, boring, loyal, tolerant, sporting, a hockey fan and definitely … Continue reading

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Interesting Pet Statistics

Best friend. Family. However you describe your pet, chances are you would do almost anything for them. They give you companionship and love, can make you smile with a wag of their tail or the sound of their purr; and … Continue reading

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