Author Archives: MaCorr

7 ways to improve online reviews

Online reviews hold tremendous power. Case in point: last month, before dining at a restaurant that was recommended to me, I quickly looked up its rating on Google. The first couple of reviews mentioned “bland food” and “bug in my … Continue reading

Posted in Research Findings | Comments Off on 7 ways to improve online reviews

Human Recall is Not Perfect: A Quantified View of Self-Reported vs. Behavioral Data

Marketers have long relied on consumers’ memories to measure and predict shopper behavior through online surveys. Yet, it is no secret that human recall is far from perfect. Think about your own shopping experiences. Can you remember all of the … Continue reading

Posted in Research Findings | Comments Off on Human Recall is Not Perfect: A Quantified View of Self-Reported vs. Behavioral Data

The Ultimate Subject Line Guide. Part 4 – Words That Work.

Did you know 47% of email recipients open email based on the subject line whereas  69% of email recipients report email as spam based solely on the subject line. Emails with no subject all together have an open rate of … Continue reading

Posted in Research Findings | Comments Off on The Ultimate Subject Line Guide. Part 4 – Words That Work.

The Ultimate Subject Line Guide. Part 3 – Subject Line Writing Tips.

Did you know 47% of email recipients open email based on the subject line whereas  69% of email recipients report email as spam based solely on the subject line. Emails with no subject all together have an open rate of 8% … Continue reading

Posted in Research Findings | Comments Off on The Ultimate Subject Line Guide. Part 3 – Subject Line Writing Tips.

The Ultimate Subject Line Guide. Part 2 – Specifics, Workflow and Broadcast Messages.

Did you know 47% of email recipients open email based on the subject line whereas  69% of email recipients report email as spam based solely on the subject line. Emails with no subject all together have an open rate of … Continue reading

Posted in Research Findings | Comments Off on The Ultimate Subject Line Guide. Part 2 – Specifics, Workflow and Broadcast Messages.

The Ultimate Subject Line Guide. Part 1 – Welcome Messages.

Did you know 47% of email recipients open email based on the subject line whereas  69% of email recipients report email as spam based solely on the subject line. Emails with no subject all together have an open rate of … Continue reading

Posted in Research Findings | Comments Off on The Ultimate Subject Line Guide. Part 1 – Welcome Messages.

10 Interesting Facts from the 2018 Best Countries Report

There are billions of data points behind the Best Countries rankings. Here are 10 interesting findings from a survey of more than 21,000 people from around the world that illustrate perceptions of the state of the world today. 1. The … Continue reading

Posted in Research Findings | Comments Off on 10 Interesting Facts from the 2018 Best Countries Report

10 Simple and Effective Survey Tips

Creating a survey sounds easy: Just ask the question or questions you need answers to, find some willing warm bodies to take the survey, launch it and watch the insights roll in. But wait a minute! Let’s slow things down. … Continue reading

Posted in Research Articles | Comments Off on 10 Simple and Effective Survey Tips

Why Response Rate is Crucial to Customer Surveys – and How to Keep it High

15 years ago, when we conducted our first online survey, the biggest question facing the research community was: ‘Will online surveys work?’ Fast forward to 2017, online research has certainly proven its worth to many clients through quality of research … Continue reading

Posted in Research Articles | Comments Off on Why Response Rate is Crucial to Customer Surveys – and How to Keep it High

Customer Loyalty Programs in the US: Stats and Facts

The average U.S. household has enrolled in more than 18 customer loyalty programs, but is only active in 8.4. (Colloquy Loyalty Census). Just because someone signs up for your loyalty program, it doesn’t mean they will ever do business with … Continue reading

Posted in Research Findings | Comments Off on Customer Loyalty Programs in the US: Stats and Facts